experience

SENIOR ART DIRECTOR + DESIGNER, SHUTTERFLY, INC.
Aug 2022 — Present

• Own art direction + design for Holiday ‘23 catalog, a $36M revenue driver

• Concept + art direct animated gifs for digital catalog featured on-site 

• Lead, design + art direct integrated campaigns that touch Site, E-mail, Direct Mail, and Paid Social Media

• Own photo art direction for ‘23 Shutterfly Wedding integrated campaign

• Work closely with CD, VP of Creative, CMO + CEO to develop new photo art direction + illustration style for ‘24 Shutterfly Brand Refresh

• Art direct photo shoots ranging from 1-3 weeks, overseeing all aspects of production with minimal oversight, ensuring seamless execution + high-quality deliverables for cross-functional digital usage

• Collaborate with Copy, ACD, CD, Operations, Marketing, + Merchandising partners to deliver projects on time and within budget

• Create direct mail style guide to define channel best practices

CONTRACT HAND LETTERER, AMAZON
May 2022 — September 2022

• Worked closely with CD + illustrator, Lisk Feng, to develop unique hand lettering typeface featured in the ‘22 Amazon Kids Gift Book (30M circ)

• Created 25+ custom hand lettered headlines in three different languages

• Vectorized separate hand lettered alphabet, including symbols + numbers, for company-wide production use

• Demonstrated rapid creative output while maintaining attention to detail

DESIGNER II, SHUTTERFLY, INC.
Aug 2021 — August 2022

• Influenced the art direction + design of the Holiday Catalog in both ‘21 + ‘22, a $30M+ revenue driver for Q4 business

• Led design + art direction for ‘22 Graduation integrated campaign

• Built relationships with key partners

DESIGNER I, SHUTTERFLY, INC.
May 2020 — Aug 2021

• Led design + assisted art direction for the ‘20 + ‘21 Holiday Gift Guide

• Developed brand expression for seasonal campaigns, including Shutterfly ‘Let The Good Fly’, Shutterfly Pride, Shutterfly Holiday, Shutterfly Grad, Shutterfly Back to School, Shutterfly Spring + Tiny Prints Holiday

• Conceptualized + designed assets across channels

JUNIOR DESIGNER, SHUTTERFLY, INC.
July 2017 — May 2020