KATIE MCDONOUGH
SENIOR ART DIRECTOR + GRAPHIC DESIGNER
With 8 years of experience, I am a versatile art director + designer. I excel in conceptualizing brand campaigns, crafting strong design solutions, making confident decisions that drive results, collaborating with partners, directing photo shoots, + presenting high-visibility projects with top-notch enthusiasm.
education
B.A. Graphic Design
Purdue University
West Lafayette, Indiana, 2016
general skills
Graphic Design
Art Direction
Photography
360 + Brand Campaigns
Brand Systems
Hand Lettering
Graphic + Concept Illustration
Project Management
Presentations
Team Leadership
technical skills
Adobe Creative Suite
Figma
InVision
Print Press-Checks
Microsoft Office
ProCreate
Worfront / Clarizen
Teams
channel experience
Direct Mail
Partner
Social
SEO
Site/Web
Display
E-mail
experience
SENIOR ART DIRECTOR + DESIGNER, SHUTTERFLY, INC.
Aug 2022 — Present
Owned art direction + design for Holiday ‘23 catalog, a $36M revenue driver
Concept + art direct animated gifs for digital catalog featured on-site
Lead, design + art direct integrated campaigns that touch Site, E-mail, Direct Mail, and Paid Social Media
Owned photo art direction for ‘23 Shutterfly Wedding integrated campaign
Work closely with CD, VP of Creative, CMO + CEO to develop new photo art direction + illustration style for ‘24 Shutterfly Brand Refresh
Art direct photo shoots ranging from 1-3 weeks, overseeing all aspects of production with minimal oversight, ensuring seamless execution + high-quality deliverables for cross-functional digital usage
Collaborate with Copy, ACD, CD, Operations, Marketing, + Merchandising partners to deliver projects on time and within budget
Create direct mail style guide to define channel best practices
CONTRACT HAND LETTERER, AMAZON
May 2022 — September 2022
Worked closely with CD + illustrator, Lisk Feng, to develop unique hand lettering typeface featured in the ‘22 Amazon Kids Gift Book (30M circ)
Created 25+ custom hand lettered headlines in three different languages
Vectorized separate hand lettered alphabet, including symbols + numbers, for company-wide production use
Demonstrated rapid creative output while maintaining attention to detail
DESIGNER II, SHUTTERFLY, INC.
Aug 2021 — August 2022
Influenced the art direction + design of the Holiday Catalog in both ‘21 + ‘22, a $30M+ revenue driver for Q4 business
Led design + art direction for ‘22 Graduation integrated campaign
Built relationships with key partners
DESIGNER I, SHUTTERFLY, INC.
May 2020 — Aug 2021
Led design + assisted art direction for the ‘20 + ‘21 Holiday Gift Guide
Developed brand expression for seasonal campaigns, including Shutterfly ‘Let The Good Fly’, Shutterfly Pride, Shutterfly Holiday, Shutterfly Grad, Shutterfly Back to School, Shutterfly Spring + Tiny Prints Holiday
Conceptualized + designed assets across channels
JUNIOR DESIGNER, SHUTTERFLY, INC.
July 2017 — May 2020
DESIGNER, THE NEON SOUTH
Jan 2017 — May 2017